The first official Harry Potter store has opened in New York

What is on offer?

In Marseille, Paris or online, Harry Potter pop-up stores attract many fans of the universe. But for this New York boutique, the Wizarding world did everything. Of course, guests can still buy classic wand replicas and Gryffindor scarves, but the company wanted to go one step further in the kind of products offered to enthusiasts who already own – almost – everything. On the menu? New designs, jewelry, creative pins, embroidered covers, themed nail polish and pretty tableware. The company is moving away from kitsch merchandising and turning to a more mature and versatile selection. It is now possible to own, or even wear, Harry potter merchandise without anyone noticing.

People shop at the world’s largest Harry Potter store when it opens to the public on June 3, 2020 in New York City. (Photo by Angela Weiss / AFP)Angela Weiss / AFP

Among the most trendy pieces are the Spirit jerseys, oversized tops popular with pop culture fans, as well as Loungefly backpacks available in the colors of the Hogwarts houses, and even an authentic pack of butter beer. In fact, you can even enjoy one as a drink or ice cream at the boutique’s Butterbeer Bar, giving fans a refreshing break in this magical store.

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