Man Utd legend Eric Cantona launches travel brand Looking FC to create football trips for fans who ‘believe in the passion’

ERIC CANTONA takes on the Shrimp Sandwich Squad on a mission to show fans the true stories of their favorite teams.

The Manchester United legend believes that too many fans are happy to sit at home and watch the results from the comfort of their own armchairs.

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Eric Cantona launched the new Looking FC travel brandCredit: In Search of FC
The legendary striker visited Casablanca as part of his research

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The legendary striker visited Casablanca as part of his researchCredit: In Search of FC

So he launched the Looking FC travel brand to offer “pilgrimages” to the world’s biggest clubs and educate fans about the culture around them.

Cantona said: “I would like to believe that some people still believe in the passion and soul of the game.

“And some people are still interested in the history and the communities around these iconic clubs – the people, the cities and the stadiums.

“Yet today some people are ‘fans’ of a club who don’t even know its true history – why the club was created and by what kind of people.

“I think it’s important and that’s why we take these trips.

“These Looking FC trips are a way for people to experience the euphoria of the games but also the passion, history and community around the clubs.”

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Former Cantona club Manchester United will be part of the program

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Former Cantona club Manchester United will be part of the programCredit: In Search of FC

Looking FC will take fans on four-day trips to footballing hotspots including Manchester, Liverpool, Milan, Madrid and Buenos Aires.

Experiences will include tickets to an iconic game in the city, as well as activities and masterclasses to immerse fans in the wider football culture that surrounds it.

Fans will attend tactical briefings, learn about local football history on walking tours – and even participate in ‘singing workshops’ so they’re ready to sing the club’s songs on them. terraces.

Cantona said: “What better way to understand the history of a city than through its football clubs?

“When you learn the history of two, three or four clubs in the same city, you better understand the rivalry between them. Sometimes it’s social. Sometimes it’s religious.

Cantona teamed up with photographer Karim Chater for the launch

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Cantona teamed up with photographer Karim Chater for the launchCredit: In Search of FC

“When you go to some football clubs you feel the history. You feel the past, the legacy and the pain. I believe people want to experience that.

“True fans don’t want to sit in the leather seats or the shrimp sandwich seats.

“Real fans want to be in the action and be part of the energy of the game.

“They want to see and meet the local fans, have a beer, learn the songs and understand the meaning behind them. Who created them and what they mean to the local community.

The brand is based on the documentary series Looking For produced by Cantona and its brothers and delivered in partnership with travel startup Dharma.

Looking FC will take fans behind the scenes of football's biggest stadiums

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Looking FC will take fans behind the scenes of football’s biggest stadiumsCredit: In Search of FC

All travel will be carbon offset and one percent of the proceeds will go to the United Nations Sustainable Development Goals Initiative.

Cantona added: “I love the kind of football that makes your heart beat and the stadium shake.

“Our idea was to create the most passionate football trips in the world, with charisma and soul.

“Today everything is optimized for price – we wanted to optimize for passion.”

The matches they cover include Liverpool v Manchester United at Anfield, a Real Madrid v Barcelona at the Bernabeu and PSG v Marseille at the Parc des Princes.

Each signature itinerary is designed for groups but can also be booked privately for friends and families.

For more information, click here.

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