2 minutes with… Anders Wahlquist, CEO of B-Reel

Where you grew up and where you live now.

I grew up in Älmhult, Sweden, the birthplace of Ikea and the center of Swedish mod culture amid huge forests. I now live in Laurel Canyon, Los Angeles, the birthplace of electrified folk music in the 60s. It’s a quiet Mediterranean hill between the valley’s 10 million people and the city’s 10 million people.

How you realized you were creative.

I’m not in a creative role today, but I’ve always been creative. I was a DJ, I created and sold mixtapes throughout my childhood, and I helped DJs to sell their work between Sweden, Denmark and Holland mainly. I also always created parties and small clubs, which was fun, but the reality of a village of 5,000 inhabitants made it a bit limited.

A person you creatively idolized at first.

Madonna Louise Ciccone. Loved and admired Madonna from the release of “Holiday” in ’83, to her recent DJ gigs, where she still looks like a 20-year-old. Constantly reinventing, incredible dynamism, strength and integrity.

A moment from high school or college that changed your life.

The first time I drank alcohol. Until then, I had remembered everything I had read or heard. Not anymore, I had a lot of fun.

A visual artist or band/musician you admire.

See above. Also, can be spellbound by the art of Anselm Kiefer.

A book, movie, TV show or podcast that you recently found inspiring.

Hollywood’s Eve, on Eve Babitz by Lili Anolik. Hollywood history, but also deep culture and pop culture. THE strong!

Your favorite fictional character.

I like Mr. Fox, in Fantastic Mr. Fox.

Someone or something worth following on social media.

Stanford neuroscientist Andrew Huberman has an in-depth understanding of how the body works, with practical applications. We connected with Andrew while developing State, our AI-powered breathing app.

How Covid-19 has changed your life, personally or professionally.

We got rid of the harnesses that kept us at our desks five days a week. I love it, both personally and professionally.

One of your favorite creative projects you’ve ever worked on.

Hotel 626, a 2010 horror web game with all the classic scares from the movies, and they worked, much stronger than on the movie itself.

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